This beloved winter accessories company's editorial line, The Winter Society, was built around the idea that people who live in and love winter are a special breed, members of a club who understand the evocative rituals of the season.
View the previous campaign here.
KOMBI
For people who live in and love winter.
The Winter
Society.
Micro
gatherings.
We assigned multiple photographers and filmmakers to capture winter people in a bunch of different contexts: the slopes, the city, on a bike and alongside winter's best companions, dogs.
This campaign is all about reflecting the best possible versions of ourselves as we occupy the season. The city bike paths cleared for winter cycling, the trek to our favourite brunch spot as centimetres of the white stuff fall and threaten to shut us in, our daily commutes with kids-in-tow on sleds, an outdoor bonfire, those runs we fit in at the end of a long work day, that backyard fort not made of sticks and blankets but of the blank canvas sticky white snow provides.
Our best
winter selves.
We gave all the participants showcase items from the collection
to wear with their own clothes and captured the accessories in their natural habitat. The rest took care of itself.
The collection.
The film and photography was used for point of sale, social media,the website, retailer presentations, trade shows and so much more.
One weekend
across the province,
a winter story.
