This beloved winter accessories company's editorial line, The Winter Society, was built around the idea that people who live in and love winter are a special breed, members of a club who understand the evocative rituals of the season.
View the 2017 campaign here.
Kombi
2016
For people who live in and love winter.
The Winter
Society.
We love winter.
By “we”, we mean, The Winter Society. For those of us who live in and love winter, it is not a season we tolerate, resist or put up with, it is the season in which we come to life. It’s the season that adds a dare to our daily lives and one we accept readily and joyfully.
In lieu of staging a traditional photoshoot, we gathered 7 close friends, one of whom happened to be a photographer, added a few beautiful winter-loving kids to the the mix, and put them all up in a chalet in the Eastern Townships of Quebec for a weekend.
We created
conditions
for genuine
content.
We gave the group of friends showcase items from the collection
to wear with their own clothes and captured the accessories in their natural habitat. The rest took care of itself.
The collection.
The film and photography was used for point of sale, social media, the website, retailer presentations, trade shows and so much more.
A weekend in the
Eastern Townships,
a season of content.
