As VP Creative Director of digital agency CloudRaker, I assembled a lean team of daring content creators to employ the very strategy being recommended to clients: brands should behave as publishers.
This premium (ad-free!) print magazine was the result.
Rake&Co:
A premium
print magazine.
Hyper-local
content.
The magazine covered new boutiques, up-and-coming restaurants, unusual hangouts, a curious home in the St. Henri district, featured artists, a small historic horse stable trying to hang on in the midst of major condo developments and much more.
We produced films that explored unique aspects of Montréal that accompanied print stories that could be viewed on a custom mobile app.
Original
films.
Through an online platform, a customized app and the print magazine,Rake&Co. became a legitimate stand alone entity sought after by the creative community in Montréal.
Digital
extensions.
A little
flattery.